It was the target to create a new atmosphere for the booth of Roy Robson – and against the standards of usual bright exhibition illumination. Design and lightning concept reflected the interaction of branding, corporate identity and collections highlights on a homogeneous area.
Posts Tagged ‘Berlin’
Bruzkus Batek architects have designed and conceptualised a multi-use “fashion hub” at the site, including a modern, fully featured canteen and terrace onto the interior courtyard. The space-efficient design of the wooden framed seating units with OSB surfaces, blends inviting warmth with the austere, industrial design of the host building in a truly exciting way.
We used sand colours for the carpets, light mostly white furnitures and daylight lamps as well as a lot of glass to achieve a light and open atmosphere. The teakitchens have bar seatings and windows to the corridors and are appreciated as much as the later added “smoothie corner” where employees are provided with fresh vegetables and fruit to create their own health drinks.
The merchandise is obviously pretty exclusive, and features a fine selection of footwear, apparel pieces and accessories by Adidas brands Y-3, Adidas by Stella McCartney and sports performance as well as Adidas’ collabs with Kanye West, Pharrell Williams,Raf Simons, Rick Owens and Kolor from Japanese designer Junichi Abe.