Light and airy, the store is furnished with angular wooden fixtures that blend well with its concrete shell, although the original industrial character is softened by the shine of pristine white paint on the floor.
Posts Tagged ‘Berlin’
The fashion collections are displayed on frosted black hangers that are supported by product carriers made from brushed brass. The floor’s black oak planks create a harsh contrast to the room’s colour concept of sage dove. The sophisticated black is found again on socket outlets and the room-high doors as piano lacquer.
The Goodyear Tire & Rubber Company was founded in 1898 when 38-year-old Frank Seiberling bought an abandoned strawboard factory on the banks of the Little Cuyahoga River in Akron, Ohio. The Goodyear Tire & Rubber Company was named in honour of Charles Goodyear, who discovered the rubber vulcanization process in 1839.
The architectural concept »Space Lab« embodies the futuristic attitude of this premium brand. Walls, floor and ceiling are joined together to form a polygonal frame that acts as a physical link between all the different themed areas. Four distinct presentation islands put the focus on highlight themes and products: »Speed«, »iSensoric«, »Passion« and »Home Connect«.