11teamsports flagship store, Berlin – Germany
Posts Tagged ‘Berlin’
The Goodyear Tire & Rubber Company was founded in 1898 when 38-year-old Frank Seiberling bought an abandoned strawboard factory on the banks of the Little Cuyahoga River in Akron, Ohio. The Goodyear Tire & Rubber Company was named in honour of Charles Goodyear, who discovered the rubber vulcanization process in 1839.
The architectural concept »Space Lab« embodies the futuristic attitude of this premium brand. Walls, floor and ceiling are joined together to form a polygonal frame that acts as a physical link between all the different themed areas. Four distinct presentation islands put the focus on highlight themes and products: »Speed«, »iSensoric«, »Passion« and »Home Connect«.