Das Stue hotel, Berlin
Posts Tagged ‘Berlin’
A good reason to celebrate: for its 65th brand anniversary Grundig presented itself at the IFA with a 1,100 square meter tradeshow booth. Under the motto “65 Years Megahertz Excitement” dan pearlman presented the history of the brand and product highlights of recent decades with an anniversary wall and an architectonic timeline.
The owners put a big emphasis on organic products and sustainability. Their frozen yoghurt is made of organic yoghurt and organic milk, most of the cereals are also organic and the bread for the Haps is organic as well. They use renewable energy for the electricity and organic cotton for the staff uniforms.
The retail space has been partially gutted and certain authentic elements have been matched with carefully sourced furnishings, one of them being a striking an antique library with a first floor gallery. Swathes of bare bricks give the interior something edgy, after all denim is makes up a large proportion of 14 oz.’s merchandise.
Despite of the unique atmosphere combined with homey elements like waiting areas with rugs and dna lamps the design is not playing with the impossible. All aspects of the retail architecture and the associated presentation of the merchandise are planned and implemented right down to the last detail.
Amidst a minimalist setting, designed by architecture practice Gonzalez Haase, of whitewashed walls, alternated by a middle section in a soft green hue, and wooden shelves and flooring, MDC Cosmetic offers not only top cosmetics but also a compatible and diverse range of high-end lifestyle products, such as silver soap dishes, tarot cards and diet supplements.
The existing café was a good example of what was needed most – a strong colour concept and sufficient lighting to achieve visibility from the outside. The five shades of pink in horizontal layers do exactly that – together with the furniture that extends to the outside and sufficient lighting to guarantee visibility.