It created a bicycle that reflects the founding principles of Festka manufacturing: perfect functionality and exclusive looks.
Posts Tagged ‘bicycles’
We aimed to build a bicycle suitable for work commute which would be service free, light and skillful. A bicycle that would represent its owner’s significance. The Urban Zero draws on our well-proven road frame of the original Zero but removes all of the complications, leaving a sophisticated but simple Gates Carbon Belt Drive system, leaving no other sound but silence.
The aim was to create a store that emphasized and reinforced the BMW Lifestyle, a store that reflected the luxury and quality of the brand and as such a store that made customers aspire to be part of that lifestyle. To design a store that enhanced the value and recognition of the BMW brand, whilst adding excitement and emotion to the act of shoppin