The key factor of this store was the branding arranged to collaborate with Italian bland to blend into the Japanese market, to let customers visiting from overseas as well as for Japanese consumers to feel the beauty of Japanese people and the likeness of Japan, rather than just expanding overseas brand as they are in Japan as is.
Posts Tagged ‘black’
The basic tone of the entire cinema hall is set in white. In the height of 9 meters, two huge white rings revolve around the central columns in an interlocking, slanting and hovering style. These rings are up to 5m and 15m in diameter, which sizes are overwhelmingly beyond people’s perception. The smooth connection between the ceiling and columns attains a hazy sort of adjoining definition. Whereas the white aluminum mesh around the space creates a vague visual experience.