When you talk about dermatological products you are talking about a line that require not only an space to sell but a frame to display the health and nature that those products are taking to your life. Natural plywood, pastel colors and a boutique environment works as a background to agrupate more than 20 international brands in an space that also works as a test area for the customer translating the limit of buying to a product experience.
Posts Tagged ‘Bogota’
The entire place was devised by the corporative colors and the brand image is around the walls and glasses. The circulation areas are matched by the accents on movement through the floor, while an industrial concept is managed on the ceilings showing the technical installations achieving a taller space and better natural illumination.
The result exceeded customer expectations, delivering the first office project in the country that eliminates assigned workstations or private offices. This functional and operational “shake-up” required the creation of complementary spaces that supported an open office such as a “quiet room”, informal open rooms, a “town hall”, and “high tables”.
Converse as one of the brands that have made an icon in the sports industry, wanted to create a high-level flagship store in an important sector of the city of Bogotá, with a welcoming visual concept, is seeking a store concept where the product was the main character while maintaining the brand icons without losing its urban concept.