Posts Tagged ‘bologna’
The visitor is inside the tiled displays admiring decorations and details in big arrangements. A sense of luxurious wideness embraces him during the visit. The whole space is isolated from the outside through perforated panels recalling privacy and exclusivity, both representative of a specific marketplace idea.
The exteriors of the show-room are made of a continuous three-sided coated perimeter, raised above the platform, in which marmi, pietre and resine are interchanged. The wall system is used to create a higher belt line to filter the natural light and lighten the overall composition of the matters on display.
Inside the space of the pavilion is divided and organized through an alternate play of solid walls and hexagonal macro shaped semi transparent vertical partitions to achieve a perfect framing of the main groups of products and in order to optimize the functional use of all the available space without sacrificing its strong decorative appeal.
This stand design explores the idea of using the area limits as an exhibit space for Hatria’s product and philosophy. The perception from the outside deals with a procession of serial out-of-scale architectural boxes. Thin light cuts divide one box from the other allowing in-depth sights of inner space.
Vivacious colours dominate the interiors of the guest rooms and suites. Four colour palettes exist: orange, red, blue and yellow. Colour permeates onto all the materials utilized such as lacquered woods, retro painted glass and upholsteries. The choice of colour is not based solely on aesthetics, but is coupled up with an in-depth research in colour psychology.
The booth area, designed by the architect Marco Porpora, is meant in fact as an ideal building yard with an open and modular structure, that houses Ariostea’s floor and wall coverings from its traditional sizes to the big ones, going through the innovative slabs and ending into the very large formats with the ULTRA project.