St Austell commissioned CookChick Design to rejuvenate the branding and packaging for their iconically Cornish lager. The new 330 ml bottle format features direct print effect labeling with raised tactility inks.
Posts Tagged ‘bottle’
The goal of this concept was to provide a strong impact package with minimal design intervention. To continue the lemonade legacy, the label is transparent, the visual language is showcasing the essential and the message is clear, allowing maximum visibility for the quality and delicious product inside the bottle.
The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge. The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability.