The agency thus created a made-to-measure retail concept for the brand, which was aiming to make the in-store experience more in harmony with its philosophy regarding tea: stimulating the senses of curious visitors or connoisseurs through scent, making it fun to discover new teas thanks to merchandising, and promoting the redesigned products.
Posts Tagged ‘boutique’
The fashion collections are displayed on frosted black hangers that are supported by product carriers made from brushed brass. The floor’s black oak planks create a harsh contrast to the room’s colour concept of sage dove. The sophisticated black is found again on socket outlets and the room-high doors as piano lacquer.
This “MIRADA ROYAL” was a new brand shop specializing it’s products only for high heels. To feature high heels, the graphics and special utensils were used. The shop expressed the luxurious boutique image using white and black tone manner. Colourful shoes were displayed as VMD together with original graphic sheet, with seamlessly embedded Visplay system.
Functionally, characterised to accommodate simultaneously different customers without losing the “boutique” connotation because of the uniqueness and personalisation of the concept and the furnishings, the formal cleanliness and the delicate contaminations of materials and colours played all tone on tone.