The once influential merchant city may not be your typical shopping paradise, but in the realm of tourism Venice is firmly anchored in the upper ranks of Europe’s most destinations, luring plentiful of well-heeled globetrotters to its doorstep along the way. Situated right next the iconic Rialto bridge, the store holds court in an imposing 13th century building that once served as center of commerce between east and west, featuring no less than 7,000 sqm.
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Clearly sequenced, the hundred and eighty square meters are subtly divided, as is often the case with Patchi stores, into separate universes: from an area with presentation boxes and countless other precious containers to the reception area, materialized by a copper desk with natural contours to the chocolate counter with its signature ebony walls.
The agency thus created a made-to-measure retail concept for the brand, which was aiming to make the in-store experience more in harmony with its philosophy regarding tea: stimulating the senses of curious visitors or connoisseurs through scent, making it fun to discover new teas thanks to merchandising, and promoting the redesigned products.
The forest of trees is segmented throughout the space to create views that seem to appear and disappear into the background. The display tables provide bright hues of color against the branch like figures in white and brown providing depth within the small vitrine. The sensation of contradictions and depth warp the vision of individuals passing by.