Casa Turia, the pop-up store that sprung up in the centre of Valencia thanks to the creative minds at CuldeSac™, was created in order to make a reference point to show off all of the values that have always accompanied Turia beer, as well as the heritage of the brand linked with the growth of its city of origin, its culture and the lifestyle of its people.
Posts Tagged ‘brand experience’
The exclusive use of institutional colours unequivocally communicates the equity of the brand, and two experiential and interactive areas called “smart lounge” and “virtual lounge”, in addition to the 9 3d monitors positioned at the entrance, complete the exhibition installation and the brand experience.
The Vodafone Flagshipstore in Cologne defines the core of the Vodafone Brand personality with service for all customer needs manifested in a holistic brand experience. A brand new approach for the customer journey offers a great experience from a welcoming gesture, interactive browsing, creative consultation, to leaving the store with an (inspirational or positive) lasting impression.
Each entrance to the store creates a different atmosphere. The main Oxford Street entrance arrives in the atrium with a digital lift wall, which focuses on high level vistas of VM and digital display. Another features a recreated ‘tube carriage’ display wall that promotes different looks, combining digital display with key product lines.
Upon entering the store the ground floor unfolds in a monotone, spiced up with black and white fixtures and fittings in both high gloss and contrasting matt finishes. Displays are bespoke design solutions made from various materials specific to the showcased watch brand, and have been made using interactive components to heighten the brand experience.
This launch is currently taking place in Selfridges Oxford Street and Manchester Exchange Square and we have designed and developed pop-up-shops which provide a unique brand experience within a cool environment incorporating both product and storytelling through interactive elements within the space.
Located on the prestigious Princes Street and facing the historic castle, Primark Edinburgh occupies approximately 7,000 sqm of retail space, over five floors. The new façade makes a dramatic impression on the street, with reference and sympathy for the surrounding heritage, whilst using finishes and architecture that reflect the narrative of the brand.