Imaginative and colourful, without being too obscure, the simple, engaging illustrations often show interaction with the food, while the use of a textured background gives the sense of a tablecloth that children would be drawing on and letting their imaginations run away with them. This combined with the clear, honest tone of voice and a hint of gentle humour hits just the right note with children and parents alike.
Posts Tagged ‘brand identity’
The award winning children’s clothing brand Bonnie Baby, approached Vivid Brighton to redesign their brand for a new e-commerce website & to assist with the opening of their first retail store. In a hugely competitive market their previous brand design and website functionality was being absorbed into the competitive landscape.
Creating an innovative and multifunctional space combining customers «waiting» with the possibility of relaxing while enjoying a quality coffee and special treats, in a classy and original environment. This warm and multi-sensorial environment eases and optimizes acceptance of treatment and advanced use of new technologies.
A Russian first — a range of branded premium organic hair and beauty products to launch in major multiple retailers. Russia’s largest organic hair and cosmetics company Pervoe Reshenie commissioned us to develop the identity and packaging for a range of hair and beauty products named ‘Everyday Organics’.
We converted this old house´s narrow access, with a low ceiling height, into a gallery inspired by a kaleidoscope, where a set of mirrors reflects the walls and ceiling. In the end of this path there is a more literal version of a kaleidoscope, where a highlighted production may be seen through a small hole on the wall.
This package series contains a blue milk carton, a brown chocolate milk carton, and a yellow juice carton. The juice carton is taller and thinner in order to differentiate it from the look of an old metal milk container. The minimalist design of the front of the packages will distinguish them on shelves from other current designs.
Despite the consistent use of color and geometry in the interiors of Kronverk Cinema, each zone is characterized with a distinct and clearly codified aesthetics. The entrance to the cinema, modern and geometric, leads to the lobby area – a very characteristic tunnel, divided into spatial zones with seat modules.
The different colours of grey combined with warm wooden tones and copper green give the store a fresh, tailored look. Hand-crafted tiles, copper fittings, custom-made furniture in wood and steel, a concrete “oor and vintage elements / furniture give Bilder & De Clercq a light, industrial feel whilst keeping that traditional sense of visiting a quality grocer.
The design intent was to explore ideas concerning the generation of an aesthetic, as a driving architectural principle, informed by two main factors: the creation of a relevant brand identity for the client + testing past notions of symmetry and proportion, into which mathematical non-linear geometries (co-planar and non) are consciously/overtly subverted.
Continuing the application of Lucky Brand’s updated brand identity, I redesigned a seasonal series of reference materials for our Retail and Outlet store associates. Both pieces serve as a quick reference guide to Lucky Brand’s current denim product, including information on fits, washes and suggestions for which fits are best for certain body types.