PILE&PRASE Fast Food Restaurant & Brand Identity by studio PARCHITECTS, Belgrade – Serbia
Posts Tagged ‘brand identity’
This gave birth to the creation of a design that offers sophistication and uniqueness through incorporation of detailed infographics, bold colors and a dialogue between the Vintage and the Modern, which is set at appealing to a creative and intelligent consumer by offering him a “Rich taste for the experienced”.
Imaginative and colourful, without being too obscure, the simple, engaging illustrations often show interaction with the food, while the use of a textured background gives the sense of a tablecloth that children would be drawing on and letting their imaginations run away with them. This combined with the clear, honest tone of voice and a hint of gentle humour hits just the right note with children and parents alike.