The first change was to give depth to its visual identity, retaining the original logo, by request of the customer, but migrating from the pretty much seen (in the sector) mustard colour to a blue one.
Posts Tagged ‘brand image’
The new concept store has revamped Aéropostale’s brand image creating an emotional connection with the target teenage customer. The dual notions of community and in-store technology have redefined the shopping experience through old-style community board postings and new school iPads allowing shoppers to select personal playlists while they shop in the store.
High malleability and varied house—shaped design could link different areas and makes the spaces more stereoscopic. The design of geometric triangles on the wall creates a diversity of design styles, was inspired by Japanese origami. It makes the “Home” vivacious and creates a relaxing and lively environment for dining.
Storeage’s design aims to strike a balance between Under Armour’s high performance, technically advanced products and its aggressive, intense brand image. Located in suburban Madrid’s high-end “Factory” outlet centre, the 200 square meter store exudes urban toughness and strength with its warehouse look and feel — exposed ceilings, industrial lamps, concrete flooring and steel fixtures.