Dynamism comes from polygonal shapes floating onto packs, which themselved come from developing brand logo structure. The strucural field that contains the logo reveals the shape of a thunder in counterform, symbol of the power these products would supply to their users.
Posts Tagged ‘brand logo’
The Store/Store Pad Design Inspiration For The Brand Emerges From Its Past As A ‘Dry Goods Warehouse’. As Such The Materials That Were Used Are Natural, Raw, Authentic And Masculine Such As Brick, Steel/Iron And Wood. These Materials Were Listed As The Key Building Blocks For The Firms Original Structure. These Elements Have Been Taken And Modernised For Today’s Style Savvy Customer.
According to the new brand identity Veintediez Arquitectos designed a new version module in Concepcion, a city located south of Chile. The module is located in middle of the Mall corridors, next to a vegetation area, so the idea of this new shop, was to see-through it, making possible for customers to see clearly all products and processes from outside.