We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.
Posts Tagged ‘brand strategy’
Karaway is a bakery that makes bread the traditional way, with great attention to detail and wholesome ingredients. The challenge was to develop a brand strategy that would reflect this heritage, looking to Eastern Europe, Belarus and Lithuania for design inspiration to develop a visual identity that is contemporary and sympathetic to the traditions of the bakery.
Pursuing a robust brand strategy, we identified values that capture the energy of South America, the contemporary artistic flair of London, and the respect of Japanese culture. These values inform every expression of the brand, starting with the name: Yoobi derives from the Japanese word for fingers, yubi – totally apt for food made for eating with the hands.