On top of the theme colours and their special finishes, the proposal was to represent the transition of time and space along with the sequence by utilizing the difference of colour lightness.
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We created a bright and open environment with the use of abundant natural wood, light colors and patterns that represent Italian traditions. Key features of the space are the open kitchen, where fresh food is prepared in front of the customer, and the bar on the other side. Guests can sit inside or outside at the bar.
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
The first eye-catcher upon entering the store is a dark, completely mirrored ceiling opening with a highlight lamp made up of 120 individual LED glass spheres. This elaborate ceiling design has a brilliant and very elegant effect. Surrounding light strips give the room a generous and airy appearance while supporting the straight lines of its modern furnishing.
Seymourpowell took their inspiration from the elemental qualities of Scandanavian landscapes and from modern Scandanavian design to instil the range with a sense of absolute quality and premiumness. This can be seen in the minimal colour palette of white and taupe, the clean and elegant lines of the design, an evocative pebble graphic and subtle metallic copper foiling, all of which reference the traditional crafts and natural horizons of Scandinavia.