The package widens the choice of purchase such as set and set. The design, which illustrates different varieties of grapes, will arouse consumers’ interest toward learning about grapes. And it’ll also lead them to purchase different products of their favorite grape.
Posts Tagged ‘BRANDING’
The name literally means shadow in French but when pronounced sounds like the French for Amber. The name therefore has a juxtaposition of meaning which we represented in the light and shade of the design. The ‘O’ sits in a theme of the brewery’s product identities of lettered labels meaning Ombre sits neatly next to it’s brother Alias.
We conceived a fresh, colourful and soft packaging that matches the jewelry as well as the target customers. The shapes appearing on the box are reminiscent of handmade work and reminds us of the different pieces of the jewelry. In order to support the DIY aspect of the brand, we have created labels that directly include the buyer in the experience: a jewel “made by you”.
When creating the design I chose an elegant typography with a simple, classic tracing. In spite of the low budget and the black coffee bag, I would have liked to create an outstandingly aesthetic label which can compete among any other dominant wrapping, since the quality of the products deserves more serious attention.
A company, half Spanish and half Italian, which is born with a clear concept when it comes to elaborate its products. Its dedication transforms into the elaboration of exquisite quality extra jams. It was very important that the brand and packaging transmit these high range values of the product, served also in spherificated format.