Sheridan&Co were tasked with renaming KMPT’s nutritional supplements product line and redesigning the logo and product packaging to create a visual solution that reflected the brand’s expertise, wealth of experience and the founders’ complementary “Ying and Yang” skillsets.
Posts Tagged ‘BRANDING’
The story of this wine begun more than a century ago, with the pioneering dream of Venâncio da Costa Lima: to bring one of the world most aromatic grape varieties – the Moscatel, the flagship of the Setubal Peninsula- to every corner of Portugal. Pioneiro wine brand was created by the Wine & Shine team to pay homage to his vision.
Constant improvement of the product, conformity to the global interior fashion trends, as well as distribution through the international market prove the brand to be reloaded in a new European presentation. The updated style reflects the key standards of the new generation equipment production in its best way.
The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical.
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
Every corner of Bu.Co has been planned down to the smallest details, creating different situations of seating and style, in which customers can feel at ease according to their desires, from families with children to groups of friends, from those who want to drink a great beer or eat something after a walk around the shopping centre.
We worked with Japanese illustrator Kimiaki Yaegashi to create the bar’s mascot Xiao Hong, a boy in a Red Panda costume. It seems only apt that the adorable nocturnal animal fronts the eclectic drinking hole, whose entire concept is centered around a convivial setting for pre-party drinks, casual catch ups and even networking.