Posts Tagged ‘BRANDING’

Brooks Running PureProject Launch Kit by CO Design

June 16th, 2011

“CO Design Agents collaborated with agency The Great Society on branding and packaging PureProject, a new line of Brooks Running shoes. The PureProject line features four distinct models with varying levels of minimal cushioning for a more propriocentric running experience. CO designed a complete ID system, as well as this stunning Launch Kit to entice and intrigue key retailers.”

Hugo Boss packaging by Joe Doucet

June 15th, 2011

When Hugo Boss asked us to reinvent their body wear packaging system, we knew the challenge ahead. The category is a “sea of sameness,” restricted by the cost implications of showing a model’s
face across the volume inherent in body wear.

HUGO x Karim Rashid

June 15th, 2011

HUGO, the younger and edgier collection from Hugo Boss, has worked with designer Karim Rashid on a limited edition perfume bottle. The HUGO perfume was released in 1995 and comes now in the new Rashid bottle, which is limited to 1000 pieces worldwide.

Hugo Boss socks packaging by Sabotage PKG

June 15th, 2011

London-based Sabotage PKG has created the packaging for the latest addition to the Hugo Boss Orange range, the Fit Plus Liner fashion sock. This collection is considered as a fashion rather than a sports accessory and the packaging design is aimed at showing the consumer the sock is engineered to stay fitted to the foot rather than slip into the shoe.

Adidas One by MILK design

June 14th, 2011

Adidas One feature a microprocessor that can make 5 Million calculations per second, recognises what kind of ground you are running on and adjusts their cushion systems accordingly!
Package deigned by MILK design.

Speedo Fast-Skin by Checkland Kindleysides

June 14th, 2011

“The skin of the shark was the inspiration for the fabric of the Speedo Fast-Skin suit; the shark’s egg formed the inspiration of our packaging design. A net pouch was created into which the suit can be compressed into the smallest form.”

Habitat Shoe Boutique by Sarah Nelsen

June 13th, 2011

Kansas City’s Habitat Shoe Boutique focuses less on trends and more on classic European shoes and accessories with a twist that become signature items in their customers’ wardrobes. To showcase the season’s hottest items, shopping bags were designed as pleasing promotional tools.

PRISM Glasses Case by SabotagePKG

June 13th, 2011

SabotagePKG is a cutting edge structural packaging and graphic design agency that specialises in the fast moving consumer goods (FMCG) and luxury brand sectors. Their latest collaboration with London based cult label Prism Eyewear resulted in the stunning ‘Prism’ glasses case.

Caleb Owen Everitt

June 12th, 2011

You may know him as one part of Austin based design posse PTARMAK but he’s definitely holding his own. His work encompasses graphic design as well as lot of product design, creating some really beautiful and simple identities along the way.

Replay Red Seal Denim

June 10th, 2011

Replay launched a superior denim line in fall 2010 called Red Seal. The project focuses on the evolution of denim and its origins while paying tribute to Replay founder Claudio Buziol, who was among the first to value the potential of Japanese denim.

The Adidas Originals Star Wars Collection 2010

June 10th, 2011

The adidas Originals portfolio was extended by a stunning Star Wars collection with two major lines, The Characters Pack and the Vehicles ones. To create the footwear and T-shirts the designers draw inspiration from the various scenes and characters of the Star Wars series.

Pedro García identity by Cla Se

June 9th, 2011

The new brand identity Pedro García shoe based on the development of a graphics system created exclusively from the typeface Caslon 540. The texts are composed by basic rules of implementation which gives a very distinctive personality.The typography is always applied in black and white flag made in cash left, and sensitive.

Levi’s® Bags by Checkland Kindleysides

June 9th, 2011

Reflecting the Levi’s® store interior that is texturally rich, with a premium palette of materials, we created in-store packaging with a handcrafted feel. Carrier bags and gift wrapping were developed using raw materials, an embossed logo, handwritten lettering and simple black and white photography.

Atelier Ladurance by Boy Bastiaens

June 8th, 2011

Creative direction and a wide range of designs for Atelier LaDurance the small French independent label, founded by Gerard Backx, that combines a high level denim collection with a modest and down to earth presence.

Gee Beauty

June 7th, 2011

“Given that the established brands in the beauty industry invest billions (with a ‘b’) on product and brand advertising, we were tasked with launching a new concept in urban, modern and time-sensitive beauty treatments. Gee Beauty is the result of experience combined with irreverance and a best-of-class lineup of products and services.”

Pino by Bond, Helsinki

June 6th, 2011

Pino is a market place for unique, functional and innovative design objects situated in Helsinki. The design and branding concept, created by local-based creative agency Bond, is taken from the name – ‘Pino’ literally meaning a pile or stack.

100% Chocolate Cafe by Wonderwall, Tokyo

June 6th, 2011

100% chocolate cafe is run by old Japanese chocolate brand, Meiji. The environment was designed by Masamichi Katayama of Wonderwall, while all the graphics were by Groovisions.

G-Star RAW by Marc Newson

June 5th, 2011

Australian designer Marc Newson has created a range of clothing featuring bold graphics for clothing brand G-Star RAW. The collection includes t-shirts, hooded jumpers and jackets with printed outlines in contrasting colours and metallic finishes. The jeans in the range feature fake turn-ups that are in fact printed onto the fabric and other motifs reference Newson’s interest in space travel.

Alida Sayer typography design

June 3rd, 2011

Alida Sayer’s work is inspired by the world of illustrative and experimental typography and gives a different dimension to illustration and visual design. While working mainly in black and white, she adds colour to the way we view typographic elements into design.

Wonderwood Perfume by Comme des Garcons

June 3rd, 2011

Bewildering in its conception, spectacular in its evolution: mysterious yet perturbing in its application, luxurious but uplifting in its effect. A world overflowing with wondrous woods, the creation of the ultimate wood fragrance, Wonderwood.