The highlight of the store is a tree made with 10,000 demolition wood chips. The tree represents a family and the wood chips remembers the wooden roofs used by the first Italian immigrants in Rio Grande do Sul.
Posts Tagged ‘Brasil’
The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations. The main installation as well organize and introduce the public into the interactive installations as photo in 360 degrees, real-time dance game, a gallery, concert stage… and entrance to the store.
The project main objective was to expose the entire collection of fabrics, ribbons and accessories in a factory stripped environment. We chose to use neutral materials and colors with black and white pattern scales in order to visually not compete with the main topic of the environment, the ADINA product mix itself.