The package starts off life as a sleek, understated cube, engaging interest and exploration. Upon lifting the lid, the precision mitred, hand-assembled walls effortlessly drop down exposing the knife, thrust into the base Excalibur-like.
The hair is formed by pieces of painted cardboard, assembled in order to make the shape of the crown. The lattice texture forms a simple yet elaborate pattern around the installation and allows light to pass through evenly into the interior.
By utilizing a broad palette of wood surfaces a sense of warmth was given to the structures. This warm natural element in combination with a solid typographic system enable an approachable end product that invite to interaction.
To catch people’s eye and interest them in knitting and craft, the wool yarn skein forms the body of a sheep which is held up by the front and back of a sheep made of paper and cardboard which has a hole cut out to hold the skein.
The Paper Clinic is a space designed exclusively for the Beauty Fair 2014, aiming to strengthen the aesthetics products/services sector through a model space that housed trendy product launches in the of body and facial aesthetics market.
They have used 6-inch round cardboard tubes to construct the partitions and furnishings throughout with the warm, neutral palette complimented by recycled paper counter tops, vintage style product testing sinks, and the original natural concrete floors of the historic 1929 structure left intact.