BMW’s new home in Dominican Republic is all about showcasing masterpieces in the most perfect way. Designed according to the new BMW Group Identity Guidelines, it has been completely renovated to the new standards of what a BMW Showroom should be.
The rear walls of the niches and the front side of the bar are covered with shell limestone flagging, creating a homogenous surface when viewed from the front. The shell limestone is subtly illuminated by halogen lighting.
This post looks at two things that I love: photography and visual display. I’ve always loved the 3 dimensional play between the backdrop, the oversized props, the mannequins, the text on the glass.. I find windows are often artistic and playful, where as a fashion photograph with a model gazing into the viewer’s eyes, can can stimulate a much more subtle yet a strong emotional message about the brand.