Aesop have taken over the typically ostentatious Myer windows with a thought-provoking and visually stunning examination of the human olfactory sense. The oft forgotten and ignored ‘nose’ takes centre stage in this seven window performance piece, the Aesop Nasothèque.
Posts Tagged ‘centre stage’
The essence of the design was to re-create the backstage experience. The approach to recreating the backstage experience was rather simple. The stylists and the products they employed were the highlights in space. Nooks were carved out for allowing meaningful conversations around style transformations.
This post looks at two things that I love: photography and visual display. I’ve always loved the 3 dimensional play between the backdrop, the oversized props, the mannequins, the text on the glass.. I find windows are often artistic and playful, where as a fashion photograph with a model gazing into the viewer’s eyes, can can stimulate a much more subtle yet a strong emotional message about the brand.