Posts Tagged ‘Chef Gourmet’

Chef Gourmet brand identity by Ricebean Studio

January 9th, 2018

To give different personalities to each of the menus, we chose two different styles of handwriting typography and a varied color palette. The Executive Menu uses shades of yellow and orange and a typography inspired by the vernacular calligraphy, referring to the popular dishes of Chef Gourmet. Tones of green and a brush script typography, smoother and more fluid, refer to the lighter dishes of the Fit Menu.