Japanese menswear label MR.GENTLEMAN is opening its first boutique store in Beijing’s Chaoyang central business district.
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The largest room is the main hall, with a double-height atrium that operates as a reception area and an event venue. This vertical continuity is accomplished by treating the lower level ceiling as an upside-down landscape that flows towards a large opening in the center, like a hole in a golf course, deliberately punching through an uneven plane.
Interior decor is contemporary, young and energetic. Inspired by the logo of the restaurant, perforated dots create dancing shapes on the bronze backdrop. Grey colour mirror film laminated glasses divide the booth seats and the custom made pinwheel pendent lamps give the warm orange shade to the restaurant.
Our first consideration for interior design was given by “Vintage Office + Industrial Factory”, which divided the store space into two parts. So we decided to place named “THE COORDINATE OFFICE” on the center of store, there are series of torsos with a variety of fashion coordination in it, also combining together with fitting rooms.
Just as scattered pieces in kaleidoscope, the ceiling modules with triangle and rhombus patterns are letting light beams into the cinema, the first impression of the dazzling space has been started up as well. With the same rule of geometry, stainless steel strips are dissecting the white marble floor and reflecting the scene of flying paper pieces from ceiling to floor.
The café interior contains a collection of images that summarise the impression of an urban city. A feature wall by celebrated Portuguese street artist VHILS sets the industrial tone of the café. This unique mural is carved by using drills, chisels and hammers, using the negative space to shape a mesmerizing collage.