WOAW! has finally set up shop in Hong Kong. The brainchild of Kevin Poon from CLOT, WOAW! is the acronym for World of Amazing Wonders and a lifestyle concept store stocking exclusive merchandise and a diverse product range for men, women and children.
Posts Tagged ‘china’
The concept of design to restore the image of the crowded streets of Osaka, Japan, the crane bridge construction area, two entrances of the restaurant arrangements “gable” (Chinese architectural vocabulary) on the top of the hill into the restaurant greets triangle, we deliberately suppressed the eaves, with the intention to express a strong relationship triangle roof Japanese architecture and the mountains.
The entrance area functions as gallery space to promote the highlight item in every 2 months time. Therefore we are requested high-demand to create exciting design in each time. Now “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1” in movement at island display.
Li-Ning’s top position in the sporting gear market began to shift when a change in Chinese trade policy allowed international brands such as Nike and Adidas into the country. Once the most successful Chinese athletic brand in China, competition from local upstarts was also eroding Li-Ning’s market share.
Fueling Under Armour’s presence in the Chinese market, the sensory-challenging project transcends cultural and language barriers by translating the Under Armour brand into pure sight, sound, and form through a dazzling blend of architecture, VFX, 10.1 sound, and live action footage of Under Armour athletes – including Olympic gold medalist Michael Phelps.
In order to achieve a maximum of flexibility, we created swing like shelves made of glass and stainless steel chains that are suspended from rails in the ceiling. The height of the shelves can be adjusted in intervals of 20 centimeters, so that the shelves can be adapted based on changing product display requirements.