Designed to give to clients as end-of-year gifts, the chocolates are described by the studio as a “modular system” of pair-and-share treats and are shaped like small flights of steps.
Posts Tagged ‘chocolate’
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
The project is monochromatic in tones of chocolate and black, with some of the brand’s more vibrant colors incorporated into the visual communication. To speak to chocolate lovers in a more direct fashion, the kiosk was decorated with images of their range of products along with sentences that invite the client to indulge.
Bird cages, wall mounted chairs, a bicycle, baskets, and glass bowl like decorative lighting and a kids’ toy streetscape and a chocolate bar like ceiling add the brand proprietary emotive touch to the store environment. Messaging across the store help add emotive and meaningful conversations in the environment.
Clearly sequenced, the hundred and eighty square meters are subtly divided, as is often the case with Patchi stores, into separate universes: from an area with presentation boxes and countless other precious containers to the reception area, materialized by a copper desk with natural contours to the chocolate counter with its signature ebony walls.