The visual identity is restrained with a strong focus on photography presenting Craigs creations. We also designed a system for the packaging which is easy to expand with new products since the labels are printed in-house.
Posts Tagged ‘chocolate’
Surrounded by a large park which serves as a place of recreation and relaxation for local residents, and a facility for environmental education, this was a project to renovate a warehouse, more than 50 years old, into the first overseas outpost of Dandelion Chocolate, San Francisco’s premier “bean-to-bar” chocolate maker.
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
The project is monochromatic in tones of chocolate and black, with some of the brand’s more vibrant colors incorporated into the visual communication. To speak to chocolate lovers in a more direct fashion, the kiosk was decorated with images of their range of products along with sentences that invite the client to indulge.
Bird cages, wall mounted chairs, a bicycle, baskets, and glass bowl like decorative lighting and a kids’ toy streetscape and a chocolate bar like ceiling add the brand proprietary emotive touch to the store environment. Messaging across the store help add emotive and meaningful conversations in the environment.