Showroom Sets the Scene to Dissect the Brand
Posts Tagged ‘collections’
Carefully selected modern and vintage furniture pieces blend into a backdrop of sleek surfaces, impressive slabs of mirrors and shiny finishes. Unique touches, such as fitting room walls upholstered in suiting fabric, and rotating installations of art and cultural objects, all curated by interior designer Tommy Smythe, add further character to the retail space.
Created in 1962 Havaianas the iconic Brazilian flip flop brand is known all over the world for their incredibly comfortable and stylish flip flops. Originally inspired by the traditional Japanese Zori made of rice and cloth Havaianas made rubber flip flops retaining the rice pattern sole as a link back to the ancient sandals.
An elongated table located in the centre of this social area served as a meeting point for international visitors and even for interaction with the products on display. Within the stand the lamps were displayed at two different heights and grouped by family, such that each new B.lux collection was spotlighted.
The store inside, is like a veranda with big opaque white back-illuminated windows where it seems that the clothes look out to the cosmopolitan world. The shelves – with their black halls and the tables realized by varnished black wood – make the exposed products main protagonists and oppose themselves to the bright container niches of the opposite side.
The ground floor features special flooring in terrazzo encrusted with glistening St.-Louis crystals, and it’s here where the men’s ready-to-wear and accessories collections are presented. A beautifully undulating staircase in Venetian stucco leads to the second floor which is dedicated to the Hermès jewellery and watch collection.