Customers enter the store through two large illuminated frames, which then guide the shopper down an impressive lit marble staircase. The space is dominated by oversized mirrored panels which frame the collections and illuminate the space creating a sense of grandeur.
Posts Tagged ‘collections’
An elongated table located in the centre of this social area served as a meeting point for international visitors and even for interaction with the products on display. Within the stand the lamps were displayed at two different heights and grouped by family, such that each new B.lux collection was spotlighted.
The store inside, is like a veranda with big opaque white back-illuminated windows where it seems that the clothes look out to the cosmopolitan world. The shelves – with their black halls and the tables realized by varnished black wood – make the exposed products main protagonists and oppose themselves to the bright container niches of the opposite side.
The ground floor features special flooring in terrazzo encrusted with glistening St.-Louis crystals, and it’s here where the men’s ready-to-wear and accessories collections are presented. A beautifully undulating staircase in Venetian stucco leads to the second floor which is dedicated to the Hermès jewellery and watch collection.