Simply Good branding by Serviceplan
Posts Tagged ‘consumers’
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
Seymourpowell took their inspiration from the elemental qualities of Scandanavian landscapes and from modern Scandanavian design to instil the range with a sense of absolute quality and premiumness. This can be seen in the minimal colour palette of white and taupe, the clean and elegant lines of the design, an evocative pebble graphic and subtle metallic copper foiling, all of which reference the traditional crafts and natural horizons of Scandinavia.