The studio, led by designer Jeremy Barbour, again opted to recycle a high volume of material at this retail space in DC. The team took 30,000 southern pine sticks – traditionally used to dry leaves at Georgetown’s tobacco barns – and repurposed them as a wall covering. The individual rectangle-section rods were cut and arranged into an uneven mosaic across the eastern wall of the corner unit, creating a “dynamic rippled surface”.
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For the display shelves and other fixtures where function is needed we will use vibration finish stainless steel which incorporates with the grey color of soft stone well. We aimed to portray the man made artifacts co-existing with the harsh side of nature, also considering the entire store atmosphere a single saucer to catch all the products shown.
Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a place where visitors can either whisper or speak out their minds and take in their surroundings by looking, feeling and touching the products.
Threads are droopily suspended across the back wall and front window of the store, mimicking the form of a hammock. Mexican studio Taller Tornel handcrafted the sink and cash desk from concrete, leaving a ribbed finish. Meanwhile, products are displayed on driftwood-like tables, as well as wall-mounted shelves.
The hub of the store is the Scent Discovery Bar, which was designed to invite and engage customers into the well-being experience, by enabling them to discover their main underlying wellbeing need – Sleep, Stress, Energy or Mood Boosting. Finished in a white-washed ply with copper framework, this elegant focal point encourages interaction and increases dwell time.
The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop. The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem.