Materials such as steel, brass, velvet or natural stones such as onyx are present in a space that has been configured through different stagings. In addition, through the itinerary, it is possible to find elements such as cordoned areas, that –in the same way that happens in large museums- emulate the presence of important art treasures.
Posts Tagged ‘CuldeSac’
The atmosphere is warm and touches the senses, focusing on every aspect to ensure the product is the focus point of the space; great care was taken with the volumes, sober appearance and lighting so that the store is almost reminiscent of a museum, conveying a sense of harmoniousness to elevate the designs created by Josep Font.
On one side, the side dedicated to the brand’s fashion collection, products are exhibited as if they were decorative elements enhanced by their wood finishings, evoking the warmth of the home. This ambience also serves as a way to overlook the history of the brand, which began in 1939, through some of its iconic models.
Casa Turia, the pop-up store that sprung up in the centre of Valencia thanks to the creative minds at CuldeSac™, was created in order to make a reference point to show off all of the values that have always accompanied Turia beer, as well as the heritage of the brand linked with the growth of its city of origin, its culture and the lifestyle of its people.