The cavernous space is celebrated with long sight lines, mirrors and the repetition of vertical perimeter elements to accentuate perspective. The signage is a three-dimensional steel frame ‘END.’ that extends into the store.
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We have selected our materials to create the impression of being in a pharmacy that is at once “natural, intimate, professional and accessible”. The most distinctive finishing touch is the design of a corporate herringbone pattern which with we have manufactured MDF panels overlayed on natural wood to completely cover the walls and furniture.
The Ledge 65 Magnetik lightbox is an easy, cost-effective graphic display tool that is quick to refresh with new graphics and easy to re-configure the magnetic shelves and hooks. Custom perimeter units designed to fit into recessed alcoves in the surrounding walls were made using the 25|25 modular system for a sleek, modern and monochromatic look and feel.
We created a bright and open environment with the use of abundant natural wood, light colors and patterns that represent Italian traditions. Key features of the space are the open kitchen, where fresh food is prepared in front of the customer, and the bar on the other side. Guests can sit inside or outside at the bar.
The first eye-catcher upon entering the store is a dark, completely mirrored ceiling opening with a highlight lamp made up of 120 individual LED glass spheres. This elaborate ceiling design has a brilliant and very elegant effect. Surrounding light strips give the room a generous and airy appearance while supporting the straight lines of its modern furnishing.
Chipboard provides a neutral background along with pick-and-mix style display units, allowing the products’ bright colours to be prominent and catch the eyes of customers. The versatile sneakers are placed against black recycled-rubber panels referencing the urban culture of the brand whilst, generating maximum visual impact.
To allow tech-savvy consumers to relate personally to its products, Siam Discovery introduced a special smartphone app that divulges details such a brand’s backstory. The app uses location-based services to notify users of the latest offerings and discounts as they approach an area of interest; these features are estimated to increase purchases by up to 45 per cent.