Led by the core values of Experimental, Contemporary, Innovative and Engaging, this three-floor store inspires shoppers. The navigation has a highly tactile, premium appeal, taking inspiration from art exhibitions, origami patterns and wellbeing elements such as natural foliage.
Posts Tagged ‘Dalziel & Pow’
Inspired by a TV studio, the space delivers a dynamic live stream of of-the-moment content, fashion and inspiration. It captures the Snapchat generation’s short attention span and desire for the new, with a constantly changing space, bursting with “jaw-to-the-floor” shareable moments, stage sets and real-time digital displays, where co-created brand content comes to life.
Unique to Westfield is that one of these touchscreen tables is located outside of the store. A set-back storefront creates a 24-hour brand zone, allowing customers to look at display cars, browse and buy even when the store is closed but the shopping centre is open, for instance if going to Westfield’s cinemas or bars in the evening.