The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
Posts Tagged ‘dark chocolate’
Xococava (pronounced shoco-cava), an extension of its big brother restaurant, Cava, is whimsical hybrid of a stand-up tapas bar crossed with an ice-cream parlour. Inspired by Spanish and Mexican cultures of chocolate and Italy’s love affair with gelato, Xococava features artisanal ice cream and hand-made chocolate.
The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category.