Running a denim brand is like being in a band. The best bands are the ones that have a burning passion for roots music and the rebellion, aesthetic and lifestyle connected to it.
Posts Tagged ‘denim’
The store is conceptualized with the Diesel community in mind, and as such it’s very much an interactive retail space that adventurously takes cues from the brand’s for successful living motto, featuring a series of designated spaces for male and female shoppers that aim to engage their own creativity.
The retail space has been partially gutted and certain authentic elements have been matched with carefully sourced furnishings, one of them being a striking an antique library with a first floor gallery. Swathes of bare bricks give the interior something edgy, after all denim is makes up a large proportion of 14 oz.’s merchandise.