Pauw luxury denim store, Amsterdam – Netherlands
Posts Tagged ‘denim’
The store is conceptualized with the Diesel community in mind, and as such it’s very much an interactive retail space that adventurously takes cues from the brand’s for successful living motto, featuring a series of designated spaces for male and female shoppers that aim to engage their own creativity.
The retail space has been partially gutted and certain authentic elements have been matched with carefully sourced furnishings, one of them being a striking an antique library with a first floor gallery. Swathes of bare bricks give the interior something edgy, after all denim is makes up a large proportion of 14 oz.’s merchandise.
Emporio Armani is the Armani label’s contemporary line, and the new store feels urban and modern, with grey silk carpets and lots of glass. If there’s a certain Euro-sleekness to it, that’s no surprise—it shares an aesthetic with new Emporio Armani locations in Barcelona and Paris, and it was conceived by Giorgio Armani and his architects in Milan.
Europe’s oldest denim brand celebrated it’s East End roots with a traditional London pub as the backdrop to launch their latest collection. Reclaimed feature furniture pieces & authentic props created a welcoming environment whilst reflecting heritage, history & confidently built the brand story – fancy a pint & a game of darts?