The leading Danish jeans brand Jack & Jones has opened a store measuring 364m2 on the popular shopping street, Strøget, in the Danish capital, Copenhagen.
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The shop fit which was done by the in house design team has taken inspiration from the industrial lofts of New York and combined it with on trend materials like copper and metro tiles. To give the department a Scandinavian feel light driftwood has been used on main surfaces. To create smaller environments industrial glass walls with integrated shelves was used.
True to form, GamFratesi has decked out The Standard – a large restaurant in Copenhagen – in modern, understated Nordic fashion. Located in a historical building – a customs house from 1937 – the project features the Danish duo’s own designs such as the Beetle Chair, which was launched by Gubi earlier this year at the Salone del Mobile.
The Danish based brand Jack & Jones and the shopdeveloper experts at Riis Retail has opened a shop based on a new architectural concept which embraces and defines the five different brands within the brand: Core, Vintage, Tech, Originals and Premium. The five brands are placed in their own individually defined areas with unique characteristics and have separate entrances inside the shop.