Posts Tagged ‘DESCENTE BLANC’

Descente Blanc store by Schemata Architects, Yokohama – Japan

October 30th, 2017

The interior design is created by longtime collaborator and architect Jo Nagasaka of Tokyo-based Schemata Architects, and features an austere aesthetic with a signature hydraulic system that presents Descente Blanc’s coveted merchandise on ceiling-mounted clothing racks, but also forms the boutique’s storage at the same time.

Descente Blanc store by Schemata Architects, Tokyo – Japan

October 15th, 2016

Schemata Architects aimed to highlight and subvert the original use of a stock room, by presenting this otherwise hidden “service process” as the defining feature and point of interaction between product, customer and worker.

Descente Blanc store by Schemata Architects, Fukuoka – Japan

December 9th, 2015

The increased range of vertical motion of hangers, allowing people to see products above and below eye level, generates the vibrant and lively atmosphere inside.

DESCENTE BLANC Daikanyama store by Schemata Architects, Tokyo – Japan

October 5th, 2015

Ceiling space, equipped with operable hanger racks going up and down, is allocated for the stock space. Here the shop staff’s routine movement is converted to vertical movements of the hanger racks. The hang racks can be used for display, utilized as “moving displays” which can be changed day by day.