The name literally means shadow in French but when pronounced sounds like the French for Amber. The name therefore has a juxtaposition of meaning which we represented in the light and shade of the design. The ‘O’ sits in a theme of the brewery’s product identities of lettered labels meaning Ombre sits neatly next to it’s brother Alias.
Posts Tagged ‘English’
The brand was created from the concept to indicate the ideal place to buy contemporary chairs and lamps. The source used is neutral traits, easily readable, but striking. The yellow color applied to the letter ‘O’ further reinforces the concept of “spot” and is directly linked to the lighting context.