The store is divided between a white space on the ground floor and a black space on the first floor. The two contrasting floors provide a customer experience with unique interior design, natural materials and sculptural installations. The tall glass facade is tying the two stories together and stands out on Königstrasse during both day and night
Posts Tagged ‘facade’
The floor on the social areas was drawn by the architects and crafted with a very antique technique of pressing cement tiles. Led by Marcos, Vital Oficina crafted the 1500 piece tensionated mylar net that protects the windows and blue portuguese tiles on the facades. They’re also responsible for the led lit lounge ceiling and a world map made of 6000 metal bolts.
The ecumenical façade embraces all beliefs in a playful way, presenting graphics created with faith symbols as the Christian Cross, the Star of David, the Om, the Yin Yang, and so on. Even the traditional Bonfim wristband from Bahia is represented in this setting, that also features a garden inspired in old churches.
The floor displays were designed to maximize the visibility, the brightness and brilliance of the jewelry, physical ergonomics and security of the product. The success of a jewelry store is strongly attributed to the personality of its salespeople and the relationship that they have with the clientele.
The Danish based brand Jack & Jones and the shopdeveloper experts at Riis Retail has opened a shop based on a new architectural concept which embraces and defines the five different brands within the brand: Core, Vintage, Tech, Originals and Premium. The five brands are placed in their own individually defined areas with unique characteristics and have separate entrances inside the shop.
The basic idea is to introduce a series of perpendicular walls that will organize the space. By ‘inflating’ these partitioning walls they can become storage spaces. The shelves can absorb most of the clutter that normally spreads trough the office, such as wardrobes, bookshelves, flip boards, archive, bulletin boards. And sometimes even the stairs. The Thick Walls™ will clean up the space.