In this project, the customer has a greater contact with the TBS identity than he has in the store today. The concern with branding was decisive to create a closer space that best presents the products’ differentials.
Posts Tagged ‘FAL Design Estratégico’
The brand was created from the concept to indicate the ideal place to buy contemporary chairs and lamps. The source used is neutral traits, easily readable, but striking. The yellow color applied to the letter ‘O’ further reinforces the concept of “spot” and is directly linked to the lighting context.
The shop itself stimulates the senses and leaves the client free to dream about their next destination in the interactive screens or in super comfortable lounges. The service “anywhere”, where the consultant goes to the customer through different channels, contributes to the packages specially customized for each person.