Posts Tagged ‘FAL Design Estratégico’

Rivoli Perfumerie by FAL Design Estratégico, São José dos Campos – Brazil

October 17th, 2016

As a priority, the concept maintained the glamorous aura and sophistication that have always been its main attributes. The greeter is the store’s hot point, giving who enters the desired impact.

Riachuelo flagship store by FAL Design Estratégico, Rio de Janeiro – Brazil

October 10th, 2016

Beyond the concept founded on the historical connection, another architectural premise was to integrate the building with the city, which led to bring nature into the store, now in vertical gardens on the walls now in ornamental palms.

Marisol store by FAL Design Estratégico, Jaraguá do Sul – Brazil

June 13th, 2016

Marisol store by FAL Design Estratégico, Jaraguá do Sul – Brazil

SPOT – Furniture & Lighting store by FAL Design Estratégico, São Paulo – Brazil

February 20th, 2016

The brand was created from the concept to indicate the ideal place to buy contemporary chairs and lamps. The source used is neutral traits, easily readable, but striking. The yellow color applied to the letter ‘O’ further reinforces the concept of “spot” and is directly linked to the lighting context.

Riachuelo Pop Up Store by FAL Design Estratégico, Campos do Jordão – Brazil

September 23rd, 2015

Known as a famous holiday’s destiny in winter, the mountain landscape was the main inspiration to FAL Design Estratégico team to create the look&feel, turning the store into a country house – including a fireplace as the greeter.

LIVE! Store by FAL Design Estratégico, São Paulo – Brazil

September 11th, 2015



LIVE! is a brazilian brand focused on fitness, beachwear e casual clothing for women that begun its expansion through franchising in 2015 with a new store design created by FAL Design Estratégico.

Riachuelo Flagship Store by FAL Design Estratégico, São Paulo – Brazil

May 25th, 2015

The dividing line between luxury brands and popular networks sets for quick consumption disappeared on Oscar Freire, one of the most sophisticated shopping streets of Brazil, when the retail chain Riachuelo inaugurated a unit at the site.

Hering for you Store by FAL Design Estratégico, São Paulo – Brazil

May 9th, 2015

Nature is also present in the focal points’ graphics that are the store icons: the windows represent the transition between indoor and outdoor lifestyle.

ADDIN store by FAL Design Estratégico, São Paulo – Brazil

January 9th, 2015

The shop itself stimulates the senses and leaves the client free to dream about their next destination in the interactive screens or in super comfortable lounges. The service “anywhere”, where the consultant goes to the customer through different channels, contributes to the packages specially customized for each person.

Palmeiras Academia Store by FAL Design Estratégico, São Paulo

July 8th, 2013

Palmeiras Academia Store by FAL Design Estratégico, São Paulo

Havaianas franchising unit by FAL Design Estratégico – Brazil

May 18th, 2012

FAL Design Estratégico, the design team in charge of the project, decided to occupy the walls with flip flops, that represent 95% of the store revenues, so they created a modular wall displays that have a dominant presence, with girls placed on the right and back wall and boys on the left.