When luxury chocolate brand Xocolatti invited De-Spec to design its first flagship store in New York’s trendy SoHo neighbourhood, the chocolatier’s request was based on the studio’s previous project for a jewellery shop.
Posts Tagged ‘flagship store’
A former bank in London’s Mayfair district has been revamped into a luxe menswear shop. The Spencer Hart flagship store has incorporated many of the space’s original features into its new design. Highly fenestrated windows, a stunning entrance portico and high bank ceiling have remained intact. The new focal point, however, is a circular hanging unit used to display ties and swatches.
Dark-glass surfaces, mirrors, metal trees and cage-like boxes hanging from the ceiling (from which the shoes have “escaped”), all carry a carefree, experimental and impermanent air. The angular and clunky space with its hard edges and seemingly moving parts is clearly an attempt to say that the septuagenarian brand is nowhere near slowing down.