Everything is Rubbish by Charles Duffy, William Gubbins and Billy Turvey
Posts Tagged ‘footwear’
The fixture system was designed to be more a collection of furniture, featuring hand crafted brass and timber tables, shelving units with slabs of cement and monolithic plinths combining with leather screens to create multiple merchandising opportunities and a journey for the customer to discover the various ranges within the seasonal collection.
A modular grid of brass display units lines the store, made from brass that has been etched and brushed for extra tactility in a nod to the footwear purveyor’s emphasis on craftsmanship. Meanwhile, bronzed glass brings in warmth to the two different volumes – dedicated to men’s and women’s collections – as does polished walnut panelling.
The design has many influences, from mid-century modern to Scandinavian design while still feeling right at home in its Canadian environment. A few of our favorite features include the black & white “fake” breeze block graphic, the custom light fixture over the cash desk and the pops of bright royal blue on the fixtures.
Previously undergoing an extensive renovation, LN-CC is set to reopen its London flagship over the weekend. Now home to a neoprene-encased tunnel that showcases the establishment’s stock of footwear and premium leather goods, the space also includes the addition of Chameleon – a bar area open to customers during the day and the eventual hub for a slew of special monthly events planned for the future.
Complementing the bespoke architectural features of the space, the dramatic new entrance leads into the men’s ground floor ‘King of Trainers’. This is complimented by an impressive first floor window display extending the full frontage with ‘open’ sections to bring natural light and a feeling of openness to the space.