Posts Tagged ‘frankfurt’
An elongated table located in the centre of this social area served as a meeting point for international visitors and even for interaction with the products on display. Within the stand the lamps were displayed at two different heights and grouped by family, such that each new B.lux collection was spotlighted.
When designing the stand, we wanted to reflect that “British made” intense flavour which is not usually used as a quality, but that for us represented an enormous value for Innermost. In order to represent such a heterogeneous character, always in the search for new expression opportunities, we were inspired by two cultural hints that could not be more antagonistic.