The complete stall was envisaged as a spiral form. The curved and tilted walls start low with broad welcoming entries. As the journey evolves, the walls converge to give way to an experience rich centre.
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An elongated table located in the centre of this social area served as a meeting point for international visitors and even for interaction with the products on display. Within the stand the lamps were displayed at two different heights and grouped by family, such that each new B.lux collection was spotlighted.
When designing the stand, we wanted to reflect that “British made” intense flavour which is not usually used as a quality, but that for us represented an enormous value for Innermost. In order to represent such a heterogeneous character, always in the search for new expression opportunities, we were inspired by two cultural hints that could not be more antagonistic.
BOVER produces and commercializes decorative lighting (in & outdoors) made in Barcelona since 1996. Good balance between price-quality, control of the production chain in all process, design of Joana Bover and other well-known Spanish Designers with distribution in more than 90 countries. BOVER USA filial is based in Atlanta.