The main design element was the use of strong black and white contrasts in form of a tunnel-shaped installation that has a kind of “pull” effect on the customer and almost “ropes” him/her into the Store.
Posts Tagged ‘frankfurt’
Precisely defined outlines of light and shadow play in its geometric spaces; intersections serve as entrances and passages, guiding visitors’ courses, while the stand’s outside intrigues passerby about its interior design. Product and technical information is sharply framed under each beam of light, avoiding the need for redundant light sources.
Above different decorative elements represented with daily life unreal colours are used to create a reflection about their influence on our point of view and the state of mind they generate. Last, different forms and colours for the exhibition walls invite the visitor to live an experience from the beginning to the end at Onok Lighting’s stand.