Led by the core values of Experimental, Contemporary, Innovative and Engaging, this three-floor store inspires shoppers. The navigation has a highly tactile, premium appeal, taking inspiration from art exhibitions, origami patterns and wellbeing elements such as natural foliage.
Posts Tagged ‘geometric shapes’
The packages are shaped with geometric shapes of animals, and contain different amount of nuts and peanuts (in wide and thin measures), according to their animals. For example the giraffe package is taller than the lion’s package. The inspiration to the color palette and the ״see through״ holes that created is from the Fashion world and African dresses design.
At the whims of the user, the sliding panels can form endless juxtapositions which can be combined with contrasting colours and drawings, which allow the possibility of hiding or highlighting books, decorations or other stored items. The sliding panels are detachable and can be reattached anywhere on the rails.
The lobby’s design is best described as 1920’s art deco: it is opulent, vintage and glamorous. Geometric shapes and prints reminiscent of the era are made out of marble, brass and steel, complemented by oversized art nouveau murals and custom-made light installations made to recreate an epoch where culture and technology were simultaneously blooming and coalescing, and when the arts were a way of life.
We started off by exploring different colour combinations and material finishes to best amplify the brand and make them stand out amongst the busy hustle and bustle of an exhibition venue. The use of very angular lines and geometric shapes was explored to enhance the idea of the High-Tec space and industry that the Ruckus Wireless company is part of.
The gray concrete is a background for the huge network of exposed red pipes that run through the walls and ceiling pretending to be a water safety system. This network of pipes in addition to fulfilling their ornamental function, as a support for lighting, also distribute beer lines to different bars.