Posts Tagged ‘Gran Cruz’

Gran Cruz chocolate packaging by SHIFT

October 23rd, 2017

The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz.