We introduced a consistent tone of voice across the store, which is warm and welcoming, yet with an informed and authoritative tone, commensurate with a brand of their standing in the market place.
Posts Tagged ‘graphic language’
The supporting graphic language is energetic and colourful; geometric patterns which radiate and pulse giving an illusion of movement and energy to capture DT’s constant motion and progression. A core colour palette of bright primary colours and impactful typography move DT confidently forward into the future space they own.
Pursuing a robust brand strategy, we identified values that capture the energy of South America, the contemporary artistic flair of London, and the respect of Japanese culture. These values inform every expression of the brand, starting with the name: Yoobi derives from the Japanese word for fingers, yubi – totally apt for food made for eating with the hands.