Due to the necessity of continuous trainings and meetings needed in place, the briefing focused on designing a calm and easily adaptable space for employees. Due to the 24/7 support that GEP offers to its clients, the lighting design and work station specifications were considered as an important part of the brief.
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Starting from the entrance, a wooden reception counter is located in the center of the space and is positioned beside the waiting lounge. The walls are dominated by different textures and colored white. The element that attracts attention is the “children’s corner”: a point where young patients will have the opportunity to relax, paint and play in a specially designated area for them.
Pushing the door into Cheval, it is rather easy to pretend that you’ve left some post-modern version of a horse outside, in the unvarying tension of the city, and can now insulate yourself from its mix of equal triviality and anxiety. The big window out to the street lets lots of light into the two-level space, where chevron patterns dominate.
Special emphasis is given to the construction detail and the identity of the special features of the space (lighting, graphics, etc) that complete the design. The graphics, which were exclusively studied for this particular space, enhance and simultaneously unify aesthetically and dynamically the two spaces, ground floor and loft.
Penny Eleftheriou and Dimitra Papafilippou of dDesign interior architecture practice designed the pilot store using simple lines and clear construction methods. The design concept is based on the creation of an element that has indirect references to the assembly and the materiality of an electronic cigarette.