Authentic and social imagery has been used extensively. Positioned carefully alongside relevant products it offers contextual reference, coupled with user-relevant stories bringing the imagery to life.
Posts Tagged ‘Green Room’
Design consultancy Green Room have designed and delivered a future-proof, multifunctional ‘brand experience centre’ for global consumer appliance company BSH Home Appliances (part of the Robert Bosch Group), bringing together their family of white goods brands; Siemens, Bosch and Neff into one ‘Home of Innovation’.
The main challenge put to Green Room in developing the marketplace concept was to evolve the existing Timberland store design format, whilst retaining the authenticity of the brand while providing greater flexibility across different territories/markets, a greater use of layering to give a sense of ‘lightness’ in store, creating a visual and sensory shift within store, and facilitating emotional storytelling through product and lifestyle displays.
Green Room were asked for the second time to design and build the Vans space at the recent Bread & Butter trade show in Berlin, where the brand recently presented a comprehensive glimpse into its forthcoming Fall/Winter 2012 collection. This year’s stand included a Reef bar within the 400 sq m stand to embrace the summer spirit of the show.