The individually graded colour spectrum on each floor is shown in diverse applications: Both, the guidance system and the furnishing concept, follow a functional colour scheme. Large-scale wall graphics support the selection of colour-subjects per floor. Special areas, like meeting points are designed in a different colour on each floor and are nicely distinguishable by the varying selection of furniture modules and textiles.
The large, open façade provides an unrestricted view of a space, which is almost entirely encased in solid wood panelling, creating the ideal stage to display the products in the WakuWaku world. One side wall with floor-to-ceiling shelving integrates both display compartments and glass-fronted refrigerators.
Der Spiegel’s Cafe/Canteen by Ippolito Fleitz Group, Hamburg
The temporary concept store contains a lifestyle retail shop, bar and stage for cultural events this holiday season.
This unique sustainability fast food restaurant interior design concept is located in Hamburg’s city centre German. Designed by Ippolito Fleitz group, this sustainability restaurant concept pervades the entire technical restaurant equipment – from energy-efficient kitchen technology, to the team uniform made from FAIRTRADE-certified materials, to economical hand dryers in the toilets. The designer manage to translate the principle of sustainability into an overriding architectural concept.
Fashion label JOOP! opened its new branch at the Neuer Wall in Hamburg. Developed by creative director Dirk Schönberger in collaboration with Canadian design team burdifilek, which is renowned worldwide for international shop design, the JOOP! store design bears the fashion house’s unmistakeable hallmark.
Freestanding white objects soaring close above the dark brown floor made of smoked oak. The polygonal chiseled appearance recalls the aesthetic of rugged chunks of pack ice.
On a length of 30 metres in the Mönckebergstraße in Hamburg, six unusual sculptures visualise product and brand with an elaborate, three-dimensional staging. They underscore the sophisticated aesthetics of the Nespresso machines with a stylishness reduced to its essential elements.
The new Scotch & Soda store is located on the corner of Neuer Wall and Bleichenbrücke; Hamburg’s upscale designer shopping area, most similar to London’s Bond Street or Madison Avenue in NYC.
A selection of students from JAK Akademie for Fashion Design in Hamburg, are in a visual merchandising contest. Students were asked to create 10 different window displays based on a theme they are given for that day. They are working with merchandising fixtures provided by ALU.
