All modules are cheap & flexible, easy to set up and adaptable to various locations. The German telecommunication brand mobilcom-debitel was interpreted in a new and urban way, using subtle branding, strong colours and rough materials to create a unique Pop-Up Store atmosphere.
Posts Tagged ‘hamburg’
The aim was to maintain many typical details such as stucco ceilings, coffered doors and the parquet floors while, at the same time, create a modern high-quality ambience that shows not only the new beginning in these traditional rooms but also point out a renewed long-term use. The central focal point of the practice is the entrance.
The individually graded colour spectrum on each floor is shown in diverse applications: Both, the guidance system and the furnishing concept, follow a functional colour scheme. Large-scale wall graphics support the selection of colour-subjects per floor. Special areas, like meeting points are designed in a different colour on each floor and are nicely distinguishable by the varying selection of furniture modules and textiles.
The large, open façade provides an unrestricted view of a space, which is almost entirely encased in solid wood panelling, creating the ideal stage to display the products in the WakuWaku world. One side wall with floor-to-ceiling shelving integrates both display compartments and glass-fronted refrigerators.