A dramatic cross-tile floor pattern, based on similar patterns used widely across the city’s public and private spaces, defines key circulation routes throughout, and flips on its side to provide the store’s central focal point – a six-story-high tile-patterned wall which soars through the building’s central atrium.
Posts Tagged ‘HMKM’
HMKM redesigns the destination mensfloor at the Siam Paragon Mall, Bangkok. Set within the infamous Paragon Department Store in Siam Paragon Mall, the menswear area is a huge 5,000sqm space and part of a 10,00sqm floor shared with sportswear. An urban, industrial aesthetic prevails in the branded menswear areas, with each brand set within a strong architectural framework.
The entrance area functions as gallery space to promote the highlight item in every 2 months time. Therefore we are requested high-demand to create exciting design in each time. Now “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1” in movement at island display.
A continuation of HMKM’s new global concept that drew its inspiration from the Furla headquarters in Bologna – a restored 18th century villa where traditional craftsmanship fuses with contemprary art and design. Its simplicity and elegance inspired HMKM to create a retailing concept that reflects the heart of Furla in a fresh and contemporary way.