We created a bright and open environment with the use of abundant natural wood, light colors and patterns that represent Italian traditions. Key features of the space are the open kitchen, where fresh food is prepared in front of the customer, and the bar on the other side. Guests can sit inside or outside at the bar.
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A strong hospitality element was created by positioning their café in the most prominent location at the entrance, providing immediate social connection to clients, visitors and staff. The material palette is a selection of warm and natural materials creating a comfortable and inviting environment, while accent colours, furniture and unique artwork provide the drama and excitement.
The challenge, however, was not simply applying these new experiential elements to one store, but rather, translating them across a wide variety of global points of sale, including Athens, London, Beijing and New York etc. From large flagship stores, to standalone boutiques, to shop-in-shop retail spaces, E23 was tasked with creating a flexible yet coherent design approach.
Upon closer interaction with the millwork, hidden bespoke details are revealed to the user within these seating niches – small wood and bronze panels fold out to reveal charging ports, mirrors, and functional ledges where a cup of coffee or cell phone may be placed – unexpected details in support of the ordinary rituals of daily office life.
For the renewal of its flagship at the glittering new world tower in Central, Joyce has pulled out all the stops, and we’re pretty sure the redesigned premises will lure back quite a few swashbuckling shoppers. The company tapped Paola Navone to create contemporary settings for its merchandise, and the highly acclaimed Milan-based designer has done so by deploying everyday materials in unusual ways.