Instead of referring to an existing lowering of the ceiling as an obstacle, we emphasized it by using graphic artwork that tells the Company story.
Posts Tagged ‘ice-cream’
The new space is intended to envelop the visitor in a unique and magical atmosphere, transporting it to the children’s universe, universe to the world of ice cream, subconsciously we take us back and as happens in this world, objects and people change of scale, context position, creating a surprising space and perhaps making us feel children again.
The name and company logo have driven the design – LOL (laugh out loud) suggests many smiles so then we realized an opportunity to incorporate the smile symbol in the design process. For instance, the ceiling of the costumer area has been made of laser cut panels in which the smile figure has been used as mold for the cuts.
The simplicity and sharpness of the design conveys sophistication while the imagery of ingredients also shows a strong emphasis on taste and pleasure. The use of utensils such as blades is intended to depict the personal involvement of food specialists in the product, as distinct from commercial processes.