The store design concept uses an unusual combination of classic luxury and the quirky in its interior deign language, display, messaging and imagery. The Moroccan-style interior design is quirked up with a variety of delightful retro elements complemented with Italian style furniture.
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The spatial layout majorly has a central core with all the closed spaces with the workstations enveloping the core in an L shaped profile, with the reading lounge and leadership area in the point of conjunction of the arms being an open office, the hierarchy is reflected in design elements. The ceiling and flooring changes rhythmically in the open office to demarcate the different spaces and hierarchy.
Elements with detailed Mughal craftsmanship are fully captured and used to create an environment that leaves people awestruck. The interiors see a rich use of coloured steel, mirror, marble inlay works and heavy fabrics. Every product has been given a special display infrastructure and environment suiting the product and client profile.
By using fresh colors and textures, we were able to create an atmosphere that compliments the food as well as the service. The use of green is prominent yet not overpowering. We introduced the red color through the tree element to add a fun and psychedelic touch that is the center of the entire place.
The dynamic “skin”, all of 25,992 black cylindrical conduits grafted into CNC’d aluminum composite box panels with acupuncture-like precision shares a peaceful co-existence with its neighbors, its presence gradually unveiled as one meanders through the narrow by-lanes of the historical urban fabric.