This office space was the new extension of our creative agency. We specialize in creating videos and UI Design for clients. We left all support functions like admin / accounts / HR in the previous office and wanted this space to be a creative space only.
Posts Tagged ‘india’
The store is made in an existing bungalow in a quaint area in the city of Pune, India instead of opting for a standard retail format on a high street. The aim was to seamlessly blend the retail aspects into a home environment to create a comfortable and positive space that the seniors feel comfortable walking into.
“Ruosh” in sanskrit means “passion”. It is this passion for what is good and the craft of making good shoes is what Ruosh stands for. Breaking codes of typical shoes display and creating a structured panorama of displays through simple geometrically proportioned units created a rythmic and harmonized design for the brand.
The space had movable privacy screens and mobile writing boards which could be moved around to achieve the desired level of privacy any group wanted. The dynamism of ‘Urban Grunge’ is achieved by high contrast in all elements of design be it material selection, workplaces, lighting, ceilings and the flooring.
The spatial layout majorly has a central core with all the closed spaces with the workstations enveloping the core in an L shaped profile, with the reading lounge and leadership area in the point of conjunction of the arms being an open office, the hierarchy is reflected in design elements. The ceiling and flooring changes rhythmically in the open office to demarcate the different spaces and hierarchy.
Elements with detailed Mughal craftsmanship are fully captured and used to create an environment that leaves people awestruck. The interiors see a rich use of coloured steel, mirror, marble inlay works and heavy fabrics. Every product has been given a special display infrastructure and environment suiting the product and client profile.
By using fresh colors and textures, we were able to create an atmosphere that compliments the food as well as the service. The use of green is prominent yet not overpowering. We introduced the red color through the tree element to add a fun and psychedelic touch that is the center of the entire place.
The dynamic “skin”, all of 25,992 black cylindrical conduits grafted into CNC’d aluminum composite box panels with acupuncture-like precision shares a peaceful co-existence with its neighbors, its presence gradually unveiled as one meanders through the narrow by-lanes of the historical urban fabric.